Promoting Indonesia to the World


When we live abroad, we become a representation of our country to other people. What we do with that is up to us. Indonesia Mengglobal Columnist, Steffen Hadi, took it as a duty and chose to promote Indonesia as an investment destination. Here, Steffen shares his experiences in promoting Indonesia in the United States of America (USA) and Japan.


As an Indonesian, whenever you study or work overseas, you are actually bringing with you a duty, namely to bring the good name of Indonesia. Whether or not you are called to fulfill your duty entirely depends on the opportunity you have and how big your nationalism is.

In this article, I would like to share my experiences in bringing the good name of Indonesia by campaigning the tag line “Invest in Indonesia” while I was studying in the USA and when I was working in Japan.

Presenting about Indonesia in an International Class

When I was pursuing my master of law degree from the University of Pennsylvania in the USA, I had the opportunity to become the president of my class. As a president, I was tasked to organize events for the law school students to promote diversity and encourage positive network between the law school students. Thus, as one of my programs, I organized a professional networking event in which the law school students from different background can present their roles and professional job before coming to the law school.

Presenting about Indonesia to fellow law school students in the University of Pennsylvania
Presenting about Indonesia to fellow law school students in the University of Pennsylvania

Most of the law school students who took the master of law program came from professional roles such as lawyers, judges, prosecutors, businesspersons and even investigators. Events that encourage professional networking was really needed for these people as aside from the knowledge, they would also expect to bring an improved network home. No wonder, the response to such events was really encouraging and many people applied to become the speaker. As for me, because I was the initiator of the event and the president of the class, I volunteered myself to become one of the speaker to present my background. Actually, the reason that drove me to become one of the speaker was because I wanted to promote Indonesia and the event was a great opportunity for me to promote it.

As a background, I took master of law thanks to the scholarship granted by the Indonesian government, hence, promoting Indonesia during my study was undoubtedly a duty that I must undertake. But, honestly, even without the scholarship, I would take the chance to promote Indonesia in such kind of event.

And voila, I delivered the presentation about investing in Indonesia. It was more like an advertisement session about investing in Indonesia because what I spoke to the floor was all about the positive things in Indonesia. Seriously, it was a good time for me, I felt that I could persuade the audience into investing in Indonesia, or at least travel to Indonesia to spend their money in Bali.

Presenting about legal aspect in investing in Indonesia

Aside from the opportunity that I had to promote Indonesia when I was studying in the USA, I also had the opportunity to deliver a seminar about legal aspects in investing in Indonesia. The seminar was far more serious that the one I had in the USA, yet more satisfying.

As a speaker in a seminar in Nagoya
As a speaker in a seminar in Nagoya

As a background, when I worked in Tokyo as a lawyer, I was requested to deliver a seminar about the rules and regulations for investing in Indonesia. The seminar was intended for Japan External Trade Organization in Nagoya. The audience consisted of representatives from various Japanese companies who had the intention to bring their investment in Indonesia. The cool part was this event was announced nationally by the Japanese bar association, a formal organization for attorneys in Japan.

So, being a speaker in such prestigious event was really an honor for me. The hype was really overwhelming, not only because the level of the event, but also because it was aligned with my motivation to always promote Indonesia wherever I live. Cut the story short, the event was a success and the audiences were lively. I was overjoyed.

My two cents

The message to be taken is that, I agree if one says you can promote about Indonesia when you study or work overseas whenever the opportunity allows. But to this note, I believe a footnote is necessary. Namely, although the opportunity does not allow, you must always have the mentality and motivation to promote Indonesia. Promoting Indonesia can be done in various ways, not only being a speaker in a seminar. I could originate from your behavior, the way you talk, kindness, and care for others. Foreigners can respect Indonesia if they respect you, because as an Indonesian, wherever you go, you will always be a representative of Indonesia.


Photos provided by the author

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Steffen Hadi studied LL.M. in University of Pennsylvania Law School and Wharton Business and Law Certificate of the Wharton School at the same university. He was the Class President of Penn Law LL.M. Class 2016, Penn Law Students Representative in University of Pennsylvania’s council, and international associate editor in Penn Law Journal of International Law. Steffen also interned at a prominent international law firm in Philadelphia. Aside from LL.M. Steffen also holds a Sarjana Hukum (LL.B. equivalent) from Parahyangan Catholic University. Steffen has been practicing law as a corporate lawyer in Jakarta and Singapore. Presently, he is a senior associate in a prominent law firm in Indonesia and independently assisting few legal issues for start-ups. In his spare time, Steffen is a movie freak, loyal runner, and outdoor trekker.


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